SEO - Search Engine Optimisation

Increasing the visibility of your school or academy online has never been easier. Through the optimisation of your Google My Business profile, your websites meta data, and the creation of citations and search optimised content, the visibility of your website will continue to grow.

Unlike other private entities, public entities generally benefit from have a high domain authority due to the number years your web address has been registered, causing Google to trust the website. This is a fantastic starting position for anyone looking to increase the visibility of their website as time is an important aspect of SEO which cannot be manufactured.

Depending on the current health of your website the activities may include but not limited to the following:

  • On & Off Page SEO
  • blog content created and uploaded each month
  • Google+ My Business optimisation
  • Monthly reports
  • Keyword and competitor analysis
  • Keyword search volume analysis
  • Citation building
  • Website page content
  • Creation of meta data
  • Heading tags where applicable 
  • Website scans to detect errors and issues.
  • Backlink profile scans to detect any potentially penalising links.
  • Google webmaster account verification and analysis.
  • Site map creation and optimisation
  • On page internal linking analysis
  • Alt text creation
  • On-page keyword density analysis/content analysis
  • Indexability analysis
  • Duplicate content checks/indexed page quality concentration analysis
  • User experience analysis/mobile usability analysis
  • On-site speed optimisation